Social Media has evolved into a marketing tool that has a real and measurable impact on your business’s bottom line. More than just a wonderful place for brands to have fun (although, you should still have some fun with social), your social media strategy should work in tandem with the rest of your business strategy to grow your sales.
Working with t-shirt entrepreneurs and decorated apparel businesses over the last 5 years, I have seen how a sound social media strategy can create a real advantage for the companies over their competitors. Done right, it can give you a way to generate new customers & engage more with past customers to ensure repeat sales.
Here are 7 strategies to keep in mind when using social media for your apparel business.
Do you remember what happened on Facebook last week? Neither do I. That’s why posting content daily is key to staying in front of your audience, increasing customer engagement and retention. However, don’t just post to post. Create a schedule of what you want to share to help stay on task.
- Use Pictures in Your Posts
This is why social media and the apparel industry work so well together. Photos sell & give you a great opportunity to visually show off your t-shirt designs and bold prints.
Did you know that 74% of all internet traffic in 2017 will be video? Leverage short and long videos to showcase your products or educate your customers.
Trust me, I know we are all in sales and want every activity to generate revenue for our business, but resist the urge to make all of your posts about your products, specials or sales. You should always be thinking about what your customer wants to see, sharing things that are interesting and informative to them. Original content is great, but feel free to share relevant content from others, too.
- Go Above & Beyond with Customer Service
Use your social media for an opportunity to offer outstanding customer service. According to The Chartered Institute of Marketing, it costs 4 to 10 times more to gain new customers than it does to keep one. Use your social media accounts to engage more with your customers, support them, and communicate with them.
- Run Giveaways to Increase Your Audience & Exposure
Create a giveaway campaign that encourages your followers to engage with you & share your promotions. Something along the lines of “share this post to increase your chances of winning” will increase exposure for your promotion and generate more followers. Make sure the message has a powerful incentive to get your followers to share.
- Increase Exposure by Making it Easy for Customers to Share or Pin Your Products
The average user spends 89 minutes per month on Pinterest. And, with clothes being one of the top subjects pinned, making it easy for your customers to share their favorite looks on all social channels or pin them for later is imperative for increasing exposure.
Of course, these strategies just break the surface on what you can do once you implement your social media strategy. Have you used social media to grow your apparel business? I’d love to hear your story in the comments.